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Oracle 1Z0-340-24 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Campaign & Program Automation | 12% | - Program Builder and Program Canvas features - Automation logic and workflow design - Campaign Canvas configuration and usage |
| Branding, Deliverability & Email Management | 13% | - Subscription and preference management - IP warming and deliverability setup - Email configuration, personalization and compliance |
| Eloqua Fundamentals & Data Model | 15% | - Data enhancement and AppCloud usage - Platform architecture and core concepts - Data objects, relationships and data capture |
| CRM Integration & Advanced Services | 13% | - Supported CRM integrations and components - Integration setup, troubleshooting and closed-loop reporting - Sales tools, reporting, lead scoring and AI capabilities |
| Implementation Overview | 10% | - Major milestones and key deliverables - Prerequisite documents and required attendees |
| Data Management & Import/Export | 14% | - Contact/account fields, views and custom objects - Data standardization and prioritization - Data import/export tools and automation |
| Forms, Landing Pages & Tracking | 11% | - Tracking script and microsite setup - Form creation, advanced techniques and external integration - Landing page configuration and customization |
| Security & Administration | 12% | - Asset permissions and contact-level security - User creation and security groups - Company and instance settings |
Oracle Eloqua Marketing 2024 Implementation Professional Sample Questions:
1. Which is a component of a standard CRM integration?
A) the automatic creation of a sales user in Eloqua
B) the automatic sync of Eloqua Lead Score changes in CRM
C) the creation of new accounts in CRM
D) the creation of new contacts in Eloqua
2. Which two are use cases for using Data Import and Export features? (Choose two.)
A) a scheduled export of Custom Object data
B) a scheduled export of Activity data
C) a scheduled import of external data to a Custom Object
D) a scheduled import of external data to Contacts or Accounts
3. When adding new custom object records, you upload a CVS file and leave "Uniquely Match on" data card set to (none). What is the expected behavior? (Choose the best answer.)
A) It will cause the custom object records NOT to map upon upload.
B) It will have the system default to uniquely matching on email address.
C) It will create possible duplicate custom object records.
D) It will cause an error alert when you attempt to click "Finish" on the upload.
4. Which statement is NOT true about first-party and third-party cookies?
A) First-party cookies identify you as a returning user to the site and help personalize your browsing
B) A third-party cookie is a cookie that has a domain that is different from the domain being visited.
C) First-party cookies are being blocked by anti-spyware applications, browsers, and default privacy settings.
D) A first-party cookie is a cookie that has a domain that is the same as the domain being visited.
5. You have a large list of opt-out requests that were collected via the corporate website before Eloqua was implemented.
Why is it important to upload those contacts using the import purpose of "Unsubscribe"? (Choose the best answer.)
A) to ensure the email addresses are added to the Master Exclude
B) to ensure the email addresses will not receive promotional emails, but that they still receive transactional emails
C) to ensure the email addresses are added to the Excluded Domains
D) to ensure the email addresses are in the Unsubscribe table, but not in the Contact table
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B,D | Question # 3 Answer: C | Question # 4 Answer: C | Question # 5 Answer: D |
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