Facebook 410-101

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Facebook Certified media buying professional Sample Questions:

1. You have a new customer that owns a resort franchise with hotels in more than 6 countries in the Caribbean.
They have done some TV ads to market new segments in the US and Europe, but have not been able to get people who visit their website to book a week-long vacation.
Your client would like for you to encourage people who visited the website to complete a new transactions/purchase.
What type of ads would you launch in order to achieve this goal?
Choose only ONE best answer.

A) Video Views, lead generation, and traffic ads.
B) Conversion and product catalog sales / dynamic ads.
C) Post Engagement and brand awareness ads.
D) Traffic and store visit ads.
E) Traffic and conversion ads.
F) Conversion and traffic ads.

2. You've been working on a reach and frequency campaign for your client.
You launch the campaign at 8 AM. It's 3 PM, and you realize you need to change your audience.
How can you fix this?
Choose only ONE best answer.

A) You can go into the ad-set and just change the audience.
B) You need to build a new ad-set with the different audience.
C) You need to cancel current ad set and launch a new ad set with the fix.

3. You've realized that the pixel is not properly installed on your client's website. Some events within the buying process are not being tracked by the pixel.
Your customer has a checkout process split into two different pages:
Customers have to first register
Then enter their payment info on a second page.
Which pixel events do you need to install on your client's website?
Select all that apply.
Choose ALL answers that apply.

A) Complete Registration
B) View
C) Purchase
D) Initiate Checkout
E) Add To Cart

4. What pixel events should you install on the website so that you can run multiple conversion campaigns throughout the user funnel?
Select all that apply.
Choose ALL answers that apply.

A) Complete Registration
B) Add Payment Info
C) Lead
D) Purchase Event
E) View Content
F) Add to Cart

5. You are running a raffle for one of your clients who runs a tour operator. They are offering a limited free weeklong vacation family package to China.
The total value of the package is of $8,000.
Your community manager runs a video ad (boosted post) promoting the raffle with the following titles and subtitles:
* Title: Like our Page to automatically enter the raffle for a free trip to China
* Subtitle: Like this ad to see the video and enter the raffle
* After 2 hours of running the ad, you get a notification that Facebook rejected your ad.
What changes do you need to do to re-run the ad?
Select all that apply.
Choose ALL answers that apply.

A) You should just change the image in the current post on your Fan Page and re-activate the ad.
B) You should hide the current post and post a new video with the new titles.
C) You should change the title so that it does not require people to like your client's Fan Page.
D) Facebook does not allow you to request people to like a video to enter a raffle. You should change the subtitle to "Enter the raffle for a free trip to China."

Solutions: