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SASInstitute A00-501

A00-501

Exam Code: A00-501

Exam Name: Customer Intelligence 360 Solution Consultant

Updated: Oct 04, 2026

Q & A: 0 Questions and Answers

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SASInstitute A00-501 Exam Syllabus Topics:

SectionObjectives
Topic 1: Customer Intelligence 360 Fundamentals- Platform Overview
  • 1. Core Components and Modules
  • 2. Omnichannel Marketing Concepts
  • 3. Customer Data Collection Fundamentals
  • 4. Customer Intelligence 360 Architecture
Topic 2: Solution Design and Consulting- Customer Solution Development
  • 1. Architecture Recommendations
  • 2. Use Case Identification
  • 3. Implementation Best Practices
  • 4. Customer Value Demonstration
  • 5. Business Requirement Analysis
Topic 3: Planning and Asset Management- Marketing Operations
  • 1. Budget and Resource Planning
  • 2. Workflow Management
  • 3. Marketing Plans and Hierarchies
  • 4. Asset Management
Topic 4: Web, Mobile, and Email Personalization- Digital Channel Activation
  • 1. Mobile Messaging
  • 2. Web Personalization
  • 3. Email Campaign Configuration
  • 4. Push Notifications
  • 5. A/B Testing
Topic 5: Decisioning and Recommendations- Customer Decision Management
  • 1. Personalization Rules
  • 2. Recommendation Strategies
  • 3. Next Best Action Concepts
  • 4. Real-Time Decisioning
Topic 6: Audience Management and Segmentation- Customer Segments
  • 1. Audience Targeting Strategies
  • 2. On-Premises Segments
  • 3. Customer Profile Analysis
  • 4. Cloud Segments
Topic 7: Campaign and Journey Design- Customer Engagement
  • 1. Real-Time Journeys
  • 2. Scheduled Journeys
  • 3. Journey Optimization
  • 4. Cross-Channel Campaign Management
Topic 8: Data Collection and Customer Analytics- Behavioral Data Management
  • 1. Traffic Source Configuration
  • 2. SAS Tag Deployment
  • 3. Global Insights and Reporting
  • 4. Web and Mobile Event Tracking

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