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Adobe Marketo Engage Architect Master Sample Questions:

1. When should partitions be used in Marketo?

A) When managing global leads across multiple regions
B) When organizing campaigns by engagement type
C) When personalizing templates for small audiences
D) When using static lists exclusively

2. A company has recently set up their Lead Lifecycle in the diagram below.

However, the sales team realizes that they need to qualify the leads within 3 working days. In addition, leads that are not sales ready are recycled back to MQL for further engagement.
What are the two items that the Marketo Engage Consultant would recommend based upon the sales requirement? (Choose two.)

A) Create an inventory stage name as "Recycled" as a detour from SQL with a transition to MQL
B) Create an SLA stage name as "Recycle" as a detour from SQL with a transition to MQL
C) Update SQL to SLA with Max Age 3 days
D) Update SQL to Gate with a Max Age 3 days
E) Create a Gate stage name as "Recycle" to split leads for re-engagement

3. What methods can be used to track attribution in Marketo? (Choose two)

A) Adjusting Smart Campaign Filters
B) Integration with CRM
C) Creating Static Lists
D) Use of Program Tags

4. A company is re-evaluating their lead management process after realizing their current reporting is insufficient. While reviewing the current setup, a Marketo Engage consultant has discovered two things:
Everyone in the database is included in the Revenue Cycle Model (RCM), including employees and partners, which is skewing the data.
Leads can be recycled for more than a dozen reasons, but these are not currently captured in Marketo. This makes it difficult for the marketing team to decide how to further nurture the lead.
Based on this input, what should the consultant recommend first regarding the RCM?

A) People in the database who will never be sold to should move to a Disqualified stage, to avoid including them in the Success Path
B) Unengaged leads should be moved into a Disqualified stage, because they are no longer in profile
C) Multiple detour stages should be created for each Recycle reason, to better track these reasons in Marketo
D) Exclude recycled leads from the RCM entirely to avoid skewing data

5. A customer has an existing Marketo instance with the workspaces and lead partitions configuration in the image below.

Each country has their own workspace and partition, and the Default workspace is used by the Marketo administrators for admin and operational programs. They have a lead routing program set up in the Default workspace that routes new leads and reroutes existing leads to the correct lead partition based on the country field. The Australian marketing team is responsible for creating marketing programs within their workspace, and the team recently ran a live event. They had a number of leads register for their event via a form and event program in the Australia workspace, but they were not on the registration list when the event ran, resulting in frustrations at the door when checking in attendees.
Which troubleshooting step can be taken to avoid this issue in the future?

A) Recommend that the global form in the design studio be created
B) Verify that the form is capturing the correct fields
C) As this is a program that captures new names, recommend that the event program be created in the Default workspace
D) Move the form in the Default workspace so it can be shared by different countries

Solutions: