SAP C_C4H225_12

Exam Code: C_C4H225_12

Exam Name: Certified Technology Associate - SAP Emarsys Customer Engagement Implementation

Updated: Jun 14, 2026

Q & A: 80 Questions and Answers

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SAP C_C4H225_12 Exam Syllabus Topics:

Topic	Details
Topic 1	Data Collection and Contact Management: In this topic, SAP Consultants explore concepts like Contact Management, Smart Insight, Web Extend, Relational Data, SI onboarding, and Magento onboarding. The focus is on leveraging these elements across the SAP Emarsys Customer Engagement platform.
Topic 2	Product Overview: This topic provides SAP Consultants with a comprehensive understanding of the Strategic Dashboard to measure marketing campaign impacts, categorize the customer base by value, implement Tactics, and utilize contact segmentation and available channels. Mastery of these concepts enables a strategic approach to marketing initiatives.
Topic 3	Analytics and Insights: SAP Consultants delve into concepts of Email Analytics, Revenue Analytics, and Channel Analytics, applying these to enhance user interactions with the SAP Emarsys Customer Engagement platform. These insights drive data-backed decisions, optimizing the performance and effectiveness of marketing strategies.

Reference: https://learning.sap.com/certifications/sap-certified-associate-implementation-consultant-sap-emarsys-customer-engangement

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