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Salesforce MC-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Reporting & Analytics | - B2B Marketing Analytics
|
| Topic 2: Data Management & Integration | - Salesforce CRM Sync
|
| Topic 3: Marketing Automation | - Scoring & Grading
|
| Topic 4: Lead Generation & Management | - Prospect Management
|
| Topic 5: Account Engagement Fundamentals | - Platform Overview & Terminology
|
| Topic 6: Administration & Governance | - System Configuration
|
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Question #1
A marketing user wants prospects to be added to a list when they click on a link in a list email. Where would this action be added in order to add the prospect to the specific list?
A. On the Testing' tab of the list email
B. On the Testing' tab of the email template
C. On the 'Sending' tab of the 1st email
D. On the 'Sending' tab of the email template
Question #2
Which three activities would make a prospect active?
Choose 3 answers
A. Opening a Marketing Cloud Account Engagement email
B. Submitting a Marketing Cloud Account Engagement form
C. Sending an email to their assigned user
D. Clicking on a custom redirect
E. visiting a Marketing Cloud Account Engagement-tracked page
Question #3
A prospect believed to be on a drip program did not receive an email. What troubleshooting step could an Administrator take to determine why the prospect did not receive the email?
Choose 3 answers
A. Check the Audits tab to see if the prospect was on the correct lists when the email was sent.
B. Check the Profile tab to make sure the prospect has the right drip program profile.
C. Check the Lists tab to determine whether the prospect is on the recipient list or any suppression lists.
D. Check the Overview tab to determine whether the prospect is unmailable.
E. Check the Lifecycle tab to confirm whether the prospect entered the drip program before the email was sent.
Question #4
A user wanes to use page actions to notify a specific user when a prospect visits an entire section of their website. This section contains three URLs:
* https://www.tenoxsoft.eom/products/A
* haps://www.tenoxsoft.con-i/products/B
* https://www.lenoxsoft.eom/pfodocts/C
What is the recommended way for the user to accomplish this?
A. Set the page as a priority page in Marketing Cloud Account Engagement.
B. Create one page action with comma-separated URLs.
C. Create three separate page actions, one for each URL.
D. Set the page action URL as https://www.lenoxsoft.com/products/B
Question #5
Which three variable tags can be used on layout templates for landing pages?
(Choose three answers.)
A. %%form%%
B. %%content%%
C. %%name%%
D. %%tittle%%
E. %%description%%
Solutions:
| Question #1 Correct Answer: A | Question #2 Correct Answer: B,D,E | Question #3 Correct Answer: A,C,D | Question #4 Correct Answer: D | Question #5 Correct Answer: B,D,E |
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