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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.
What should be configured to assign qualified leads as requested?

A) Create an automation rule to assign to a lead queue when the qualification criteria is met.
B) Create an automation rule to assign to a group when the qualification criteria is met.
C) Create a completion action to assign to a lead queue when a high-value form is submitted.
D) Create a completion action to assign to a group when the prospect reaches a score of 100.

2. Lenoxsoft wants to continue to use their existing forms. Marketing Cloud Account Engagement form handlers cannot be used due to the encryption placed on them. However, Lenoxsoft wants all future leads or contacts converted via their existing forms to be created as prospects in Marketing Cloud Account Engagement with their Marketing Cloud Account Engagement campaign set to Salesforce connector. With this restriction outlines, Lenoxsoft wants to build an automated process with the following requirements: - New prospects are added to the New Lead engagement program and remain until they reach a score of 100 - Once prospects reach a score of 100, they should no longer receive emails from the New Lead engagement program. Based on the above, which process should the Consultant recommend?

A) Build an Automation rule :: Prospect Created Date ago is :: 100 :: and prospect score:: is less than :: 10, Action :: add to list
B) Build a Segmentation rule :: Prospect Campaign is :: Salesforce Connector and Prospect Score :: is more than :: 100, Action :: add to list
C) Build an Automation rule :: Prospect Campaign is :: Salesforce is:: Salesforce Connector and prospect score :: is less than :: 100, Action :: add to list
D) Build a Dynamic List:: Prospect Campaign is :: Salesforce Connector and prospect score:: is less than::
100, Action:: add to list.

3. A company's sales reps use the "Status" field in Salesforce to indicate where the lead is in the sales funnel. A Marketing Cloud Account Engagement administrator wants to send each prospect a series of nurture emails when their sales rep updates their "Status" field to "Nurture." The administrator wants to automate this entirely inside of Marketing Cloud Account Engagement.
How should this workflow be automated?

A) Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create an automation rule to detect the "Nurture" value > Automation rule sends an autoresponder email
B) Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create a dynamic list to detect the "Nurture" value > Add as recipient list on engagement program to send emails
C) Create a CRM Visible list in Marketing Cloud Account Engagement > Have sales also add these
"Nurture" leads to that list in Salesforce > Create an automation rule to send email based on list membership
D) Create a report in Salesforce based on lead status of "Nurture" > Export and import into Marketing Cloud Account Engagement > Create a list from import > Add as recipient list on engagement program

4. LenoxSoft has two Marketing Cloud Account Engagement accounts: Account A and Account B.
Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.
What action should they take to successfully complete the migration?

A) Get a brand new Marketing Cloud Account Engagement org and migrate both Account A and Account B into it.
B) Manually rebuild any automations built in Account B in Account A.
C) Export existing custom field mappings to import desired fields into Account A.
D) Include prospect activity history from Account B in their prospect import if they want to retain it.

5. LenoxSoft's marketing manager needs to determine the number of submissions that have come through a form on a Marketing Cloud Account Engagement landing page. Which two places could this information be found?
Choose 2 answers

A) The sum of total conversions from the form and landing page reports.
B) The total submissions reflected on the form report in Marketing Cloud Account Engagement.
C) The Engagement Dashboard in B2B Marketing Analytics.
D) The total submissions reflected on the landing page report in Marketing Cloud Account Engagement.

Solutions: