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Salesforce MKT-101

MKT-101

Exam Code: MKT-101

Exam Name: Build and Analyze Customer Journeys using Marketing Cloud

Updated: Jun 03, 2026

Q & A: 157 Questions and Answers

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Salesforce MKT-101 Exam Syllabus Topics:

Topic	Details
Topic 1	Analytics and Troubleshooting: This section measures the abilities of a Marketing Cloud Administrator to track campaign performance, generate reports, and resolve common issues. It emphasizes using insights to improve marketing effectiveness over time.
Topic 2	Email Message Design and Creation: This part of the exam measures the skills of an Email Campaign Specialist in creating engaging, branded, and responsive email messages using templates and content blocks that support marketing goals.
Topic 3	Administration Essentials: This section assesses the abilities of a Marketing Cloud Administrator to manage users, roles, business units, and security settings. It ensures the platform is configured correctly for secure and efficient use by all stakeholders within an organization.

Reference: https://trailheadacademy.salesforce.com/classes/mkt101-build-and-analyze-customer-journeys-using-marketing-cloud#

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