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Salesforce Marketing-Cloud-Consultant Exam
Salesforce Marketing-Cloud-Consultant Exam is related to Salesforce Certified Marketing Cloud Consultant Certification. This exam validates the candidate ability to implement Marketing Cloud Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Marketing Cloud Connect in a customer-facing role. It also deals with the ability to administrate and configure Marketing Cloud Email application, marketing Cloud by demonstrating implementation design best practices, executing the deployment of campaigns, and finalizing custom solutions for customers.
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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Data Modeling and Management | 21% | - Data extensions, attribute groups and relationships - Reporting, tracking and data views - Contact configuration and identity management - Data import, export and transformation |
| Messaging | 11% | - Email, SMS and push message design - Message delivery and optimization - Content personalization and dynamic content - Cross-channel messaging strategy |
| Account Configuration | 12% | - User roles, permissions and security settings - Mobile Studio configuration and features - Account hierarchy and business unit setup - Sender authentication and deliverability management |
| Automation | 20% | - Complex automation scenarios and best practices - Scheduling and monitoring automations - Journey Builder design and implementation - Automation Studio activities and workflows |
| Discovery and Architecture | 16% | - Long-term solution maintainability and scalability - Data and segmentation strategy design - Solution design and architecture planning - Requirements gathering and analysis |
| Integration | 20% | - Data model support for personalized messaging - Marketing Cloud Connect configuration and troubleshooting - Integration with Salesforce CRM and external systems - Extension products and integration solutions |
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