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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. You have just set up a new classification rule and configured it properly, but data does not seem to be mapping properly to the categories.
What is the reason why it is not working?

A) It takes one week after rule creation for data to be mapped to prescribed categories.
B) You must wait at least thirty minutes after creating a classification rule to start using it.
C) The old rules must be purged prior to running the newly created rule.
D) In addition to the classification rule, you also need to configure a chint rule.

2. Which of these is a common use case for the Recency setting?

A) To prioritize delivery of the most recent users in an audience
B) To limit delivery to only users who have taken an action and/or become eligible for an audience within a certain period of days
C) To hide older audiences and users that are no longer as valuable for targeting
D) To extend data delivery beyond the default period for the audience

3. Identify the dependencies and data sources for a local campaign.

A) Dependency: Custom audiences pixel, Data Sources: 1st party offline data
B) Dependency: Execution partner must accept mobile and IDs, Data Sources: 2nd party data
C) Dependency: Ensure the Blue Kai tag is on the site, Data Sources: 1st and 3rd party unbranded data
D) Dependency: Signed Data Usage Agreement for 3rd party data, Data Sources: 1st and 3rd party data
E) Dependency: Submit reporting for use of 3rd party data, Data Sources: 2nd and 3rd party data

4. In a strong Client/Agency model, which role is the Data Steward predominantly communicating with?

A) Executive Sponsor
B) Data Analyst
C) Media Execution
D) Program Manager
E) Audience Creation Specialist
F) Web Developer

5. You have just deployed the BlueKai data collection tag on your site and you are interested in understanding the category level inventory trend.
Which statement is true?

A) The data from the tag will be available after 48 hours in the Provider Inventory Report.
B) It can take up to 36 hours for the Provider Inventory Report to reflect this newly onboarded data via the tag.
C) The data from the tag will be available after 24 hours in the Provider Inventory Report.
D) The data from the tag will be available immediately in the Provider Inventory Report.
E) It can take up to a week for the Provider Inventory Report to reflect this newly onboarded data via the tag.

Solutions: