Salesforce AP-215

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Salesforce AP-215 Exam Syllabus Topics:

Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. Which three statements accurately describe the different data stream types in Marketing Cloud intelligence?

A) All data stream types consist of at least one entity
B) Each data stream type has its own set of measurements
C) Each data stream type has Its own main entity
D) All data stream types share at least one mutual measurement
E) Every data stream type includes the Medio Buy entity

2. A client's data consists of three data streams as follows:
Data Stream A:

* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
How should the "Override Media Buy Hierarchies" checkbox be set in order to meet the client's requirements?

A) It should not be checked in any of the three Data Streams.
B) It should be checked in Data Stream B
C) It should be checked in Data Stream C
D) It should be checked in Data Stream A

3. Your client is interested in ingesting the below file:

The client decided to upload the file to a new generic data stream type and map 'Date' to 'Day' and 'Number of Topics' to a generic custom metric.
In regards to the fields 'Meeting Code' and 'Meeting Name', your client is debating several options.
Which two options would you recommend in order to avoid data loss?

A) 'Meeting Code' will be mapped to 'Main Generic Entity custom attribute'.
'Meeting Name' will be mapped to 'Generic Entity Key'
B) 'Meeting Code' will be mapped to 'Main Generic Entity Key'.
'Meeting Name' will be mapped to 'Main Generic Entity custom attribute'.
C) 'Meeting Code' will be mapped to 'Main Generic Entity Attribute 1'.
'Meeting Name' will be mapped to 'Main Generic Entity Attribute 2'.
D) Concatenation of both 'Meeting Code' and 'Meeting Name' will be mapped to 'Main Generic Entity Key'.
'Meeting Code' will be mapped to 'Main Generic Entity Attribute 1'.
E) 'Meeting Code' will be mapped to 'Main Generic Entity Key'.
'Meeting Name' will be mapped to 'Generic Entity 2 Key'.

4. A client's data consists of three data streams as follows:
Data Stream A:

The data streams should be linked together through a parent-child relationship.
Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
The client would like to have a "Site Revenue" measurement.
This measurement should return the highest revenue value per Site, for example:
For Site Key 'SK_C_2', the "Site Revenue" should be $7.00.
When aggregated by date, the "Site Revenue" measurement should return the total sum of the results of all sites.
For example:
For the date 1 Apr 2020, "Site Revenue" should be $11.00 (sum of Site Revenue for Site Keys 'SK_C_1' ($4.00) and 'SK_C_2' ($7.00))

Which options will yield the desired result;

A) Option #1 & Option #3
B) Option #2 & Option #3
C) Option #1 & Option #4
D) Option #2 & Option #4

5. An implementation engineer has been asked by a client for assistance with the following problem:
The below dataset was ingested:

However, when performing QA and querying a pivot table with Campaign Category and Clicks, the value for Type' is 4.
What could be the reason for this discrepancy?

A) The aggregation function is set as LIFETIME
B) The measurement 'Clicks' is set as a percentage.
C) A mapping formula was populated, indicating not to bring Type! values.
D) The aggregation function is set as AVG

Solutions: