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Salesforce AP-216 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Measurement and Optimization | - Reporting and analytics - Performance optimization strategies |
| Data and Audience Management | - Data collection and ingestion - Segmentation and audience building |
| Personalization and Campaign Execution | - Experience and content personalization - Campaign setup and delivery |
| Marketing Cloud Personalization Fundamentals | - Platform architecture and components - Core concepts of personalization |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
1. What are the components of an Marketing Cloud Personalization web campaign?
A) Configured recipe, visitor profile, and content window
B) Experience, template, and content zone
C) Affinity, infobar, and attribution window
D) Email capture, homepage, and product requisite
2. When should you define goals and filters?
A) When you are reviewing campaign statistics for a published campaign
B) After launching a campaign that you want to measure against a goal or filter
C) Before launching a campaign that you want to measure against a goal or filter
D) Over time, when you have something new you want to meausure
3. A customer receives emails from her favorite brand that are not personalized to her interest. What Marketing Cloud Personalization feature will help improve this customer's experience?
A) A/B testing
B) Open time email
C) Surveys
D) Rule-based targeting
4. How many total global goals and filters can you define for your dataset in IS?
A) 64 total for both filters and goals
B) 300 total between filters and goals
C) 25 filers and 25 goals
D) Unlimited
5. What ingredient could a marketer use as a backup in the event that the recipe serves too few or no items?
A) Trending
B) SmartBundle
C) Co-Buy
D) Co-Browse
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: B | Question # 4 Answer: A | Question # 5 Answer: A |
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