Salesforce Arch-302

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Salesforce Certified B2C Solution Architect Sample Questions:

1. Acme Ltd wants to Integrate B2C Commerce, Service Cloud, and Marketing Cloud. A Solution Architect was tasked with optimizing the integration by understand and which cloud is the ideal system of record for each piece of data.
Which two considerations will lead to an optimal design around systems of record?
Choose 2 answers

A) User consent information. Customer Journey flow. Counsel and compliance preferences should be mastered in B2C Commerce
B) Store primary attributes (name, address, birthday, phone, and email) about the customer in Service Cloud
C) Lifetime engagement tracking and history, other data for personalization or segmentation should be mastered in Marketing Cloud
D) Heroku should be used to master ecommerce transactions, including order records, customer product affinity, and promotion eligibility

2. A company wants to use Marketing Cloud to send customer electronic receipts that originate from its point of sale (POS) system. The company has a need for the receipt to be sent no more than 10 minutes after purchase and would like to track all email sends that are being placed to that customer, The Marketing Cloud Contact Key should be the Service Cloud Contact ID.
What solution should a Solution Architect recommend to achieve this need?

A) Make an API call from the POS to Service Cloud to retrieve the Service Cloud Contact ID. If the customer does not exist, submit a POST to Service Cloud to create the Contact ID, then send the Contact ID to Marketing Cloud via an API to send the electronic receipt.
B) Make an API call from the POS to Marketing Cloud to send the electronic receipt and then call Service Cloud to add the customer if they do not exist. Use an automation in Marketing Cloud nightly to remove any duplicate contacts that may be introduced with Marketing Cloud Connect.
C) Make an API call from the POS to Marketing Cloud te send the electronic receipt. No call is required to Service Cloud to fetch the Contact IO as this information is already available at the POS.
D) Make an API call from the POS to Service Cloud to add the customer if they do not exist; leverage a custom object to send details to Marketing Cloud via Marketing Cloud Connect and synchronized data sources to send the electronic receipt.

3. Key business stakeholders have asked for a new business requirement that requires a multi-cloud solution design using self-service commerce, a service agent console, and marketing communication. A Solution Architect was brought in to lead the end-to-end solution design and delivery.
Which two actions should the Solution Architect take to accurately capture these requirements' Choose 2 answers

A) Draft a requirements and process document. Invite key business and technical/design team stakeholders to review and approve.
B) Design the solution and hand it off to the delivery team to start to build and test it.
C) Include functional and technical experts across discovery workshops to ensure requirements and priorities are captured.
D) Set up DevOps processes and environments in preparation for the discovery workshops.

4. A company had strong new-customer growth for the year but has noticed that lifetime value has been declining. They want to run automated re-engagement campaigns with customers who made purchases in the last 24 months but are unsure of where to start. They have Service Cloud, Marketing Cloud, and B2C Commerce implemented and recently began using Tableau CRM (formerly Einstein Analytics).
Which two recommendations should a Solution Architect provide to the company to improve the success of the automated campaign? Choose 2 answers

A) Generate personalized coupon codes in B2C Commerce and send them through Marketing Cloud to be able to effectively track impact of campaigns
B) Use SMS as a channel due to its significantly higher engagement rate as compared to email
C) Configure Einstein Retargeting Recommendations in Marketing Cloud to automate segment generation for Journey Builder
D) Consider using Einstein Discovery to generate a retargeting score representing likelihood to purchase in the next three months

5. A B2C Commerce merchant has multiple live sites across different brands and geographies all supported by Service Cloud and Marketing Cloud. Unfortunately, the merchant is having customer service challenges caused by fragmented views of the customer. Customers occasionally use alternate email addresses, make purchases as guests, and contact customer service anonymously. The Success Manager believes that Customer Data Platform (CDP) could help them solve their problem.
How should a Solution Architect describe the role of CDP in this context7

A) CDP can be used to recognize customers as humans and extend existing records related to that human across connected systems with a consistent Global Party ID.
B) CDP can be used to identify multiple records within each separate system representing the same person and assigning them a consistent Global Party ID; additional custom development is then required to relate those IDs between systems.
C) When CDP is provisioned, B2C Commerce, Service Cloud, and Marketing Cloud will automatically use a common core Customer Profile managed by Customer 360 Data Manager.
D) CDP cannot be used across multiple brands within a single merchant environment because the customer as human view cannot support different accounts under separate brands.

Solutions: