PDF Version DemoIn recent years, many people choose to take CMA Category-Manager certification exam which can make you get the CMA certificate that is the passport to get a better job and get promotions.
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CMA Category-Manager Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Business & Supply Chain Knowledge | 15% | - Retailer Economics & Profitability - Supply Chain Principles |
| Topic 2: Tactical Planning & Execution | 25% | - Pricing Strategy & Analysis - Efficient Assortment Development - Promotional Strategy & Evaluation - Space Management & Store Clustering |
| Topic 3: Data Competency & Analysis | 25% | - Shopper Data & Geo-demographic Analysis - Panel Data & Advanced Analytics - POS Data Analytics |
| Topic 4: Professional Standards & Communication | 10% | - Ethics & Legal Implications - Fact-Based Storytelling & Presentation |
| Topic 5: Category Assessment & Strategy | 25% | - Root Cause Analysis & Insight Generation - Category Definition, Segmentation & Role - Category Health Measurement |
CMA Certified Professional Category Manager (CPCM) Sample Questions:
1. What does store clustering in category management primarily involve?
A) Organizing retail stores alphabetically to simplify inventory management.
B) Grouping retail stores based on specific characteristics or attributes to manage them more efficiently.
C) Assigning identical product assortments to all stores regardless of location.
D) Focusing solely on increasing sales volume across all stores.
2. What is the primary purpose of Affinity Models in Category Management?
A) To group similar stores, shoppers, or products
B) To predict future sales trends based on historical data
C) To identify co-purchase patterns, such as chips and salsa.
D) To identify products shoppers switch to when their first choice is unavailable.
3. The best Predictive Analytic tools use which of the following? Select the best answer.
A) Historical Data and Machine Learning
B) Historical Data, Statistical Models and Machine Learning
C) Historical Data and Statistical Models
D) Statistical Models and Machine Learning
4. What is Brand A's Item Share based on the information below?
* Brand A has 32 items
* Brand B has 15 items
* Total Category has 108 items
A) 13.9
B) 46.8
C) 29.6
D) 15.7
5. What is Midtown Mart's share of wallet (SOW) for Category X?
Table shown:
A) 60%
B) 25%
C) 27%
D) 75%
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: B | Question # 4 Answer: C | Question # 5 Answer: D |
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