IBM M2050-246

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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Smarter Commerce is focused on which of the following 3 dimensions with respect to the customer?

A) Customer insight, customer value strategy, customer & partner engagement.
B) Customer demographics, customer geography, customer affluence.
C) Customer returns, customer purchases, customer order changes.
D) Customer potential, customer transaction capture, customer fulfillment.

2. Which one of these analytic capabilities is NOT part of the 'Service' offerings?

A) Purchase analytics.
B) Fulfillment analytics.
C) Service analytics.
D) Customer analytics.

3. Marketing focus is shifting from outward bound / mass media to:

A) product placement in movies and television shows
B) up-sell potential via outbound calling centers and automated dialers
C) cable television infomercials
D) building a 1:1 interaction with the customer

4. One key capability required for effective service delivery scheduling is?

A) Cross-partner coordination/ management
B) Multi-channel selling
C) Network optimization
D) Cross-docking to achieve supply chain service levels

5. Elements of a powerful self-service experience include all, EXCEPT one of the following:

A) Create dynamic, engaging, web experiences.
B) Accommodate product returns, regardless of the context.
C) Target the right experience, to the right user, via the right channel, at the right time.
D) Improve loyalty by facilitating integration with social networks.

Solutions: