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Salesforce MC-202 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Reporting and Analytics | - Email performance metrics - Tracking and reporting tools |
| Topic 2: Marketing Automation and Journeys | - Automation Studio concepts - Journey Builder fundamentals |
| Topic 3: Subscriber and Data Management | - Subscription management and preferences - Data import, segmentation, and contact management - Subscriber lifecycle and data extensions |
| Topic 4: Email Marketing Best Practices | - Email deliverability fundamentals - Compliance (CAN-SPAM, GDPR concepts) - List hygiene and engagement strategies |
| Topic 5: Content Creation and Delivery | - Templates and AMPscript basics - Email Studio and content builder usage - Dynamic content and personalization |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
1. Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing messages sent throughout theweek.
Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?
A) Focus on action-driven subject lines.
B) Create more focused segmented lists for messaging.
C) Add complementary SMS campaigns.
2. After receiving approval from their team, a marketer scheduled a promotional email tend. After the send was scheduled arid the team was notified, they received additional feedback which called for edits to the email copy.
Where should the marketer cancel the send?
A) Pending tab in Content Builder
B) Overview tab in email Studio
C) Tracking tab in Journey Bulkier
3. Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go through out-of-office messages and unsubscribe messages to find customer responses to the email.
Which feature should help the team?
A) Parameter Management
B) Publication Lists
C) Reply Mail Management
4. Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in Content Builder. However, most imageshave multiple tags that could be applied, which makes it more difficult to filter to a manageable number of results.
How should the number of tags selected for an asset be minimized while still providing the necessary granularity?
A) Make the Customer Keymore descriptive.
B) Leverage Einstein for content tagging.
C) Use nested tags to create hierarchies.
5. Northern Trail Outfitters (NTO) wants to send out three emails In Automation Studio. However, NTO wants to ensure each email is fully sent before the next email begins sending.
How should the automation workflow be built to accomplish this?
A) Add each Send Email activity to a single step in an automation.
B) Include a Verification activity between each step of an automation.
C) Add each Send Email activity to different steps in an automation.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: C | Question # 5 Answer: C |
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