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PDMA NPDP Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Product Innovation Management | 20% | - Innovation Execution
|
| Product Innovation Strategy | 20% | - Opportunity Identification
|
| Product Design and Development Tools | 15% | - Development Tools
|
| Market Research | 10% | - Market Analysis
|
| Portfolio Management | 10% | - Portfolio Evaluation
|
| Culture Teams and Leadership | 10% | - Team Management
|
| Product Innovation Process | 15% | - Commercialization
|
PDMA Product Development Professional (NPDP) Certification Sample Questions:
1. Economic Value Added (EVA) is the before-tax cash flow generated by a business plus the cost of the capital it has deployed to generate that cash flow.
A) True
B) False
2. According to a study by Robert Cooper and IRI (Industrial Research Institute) of 205 member companies, the poor performers predominantly relied on which tool for managing their NPD portfolio?
A) Checklists
B) Financial method
C) Business strategy
D) Bubble diagrams
3. A weakness of NPV method for assesing projects in portfolio management is that:
A) Tools for calculating NPV are not readily available
B) NPV doesn't allow for resource allocation
C) It is difficult to detemine accurate cash flow data for projects, especially early in the development process
D) Projects cannot be rank ordered
4. The innovation process can start with any one of the following except?
A) Customer has a solution that drives the form and technology that benefits the customer
B) A Firm has a technology that it matches with a given market group, and then finds out a need that group has, which is then met by a particular form
C) A firm envisions a form of product, which is then created by use of a technology and then given to customers to see is it has any benefits/needs
D) Customer has a need, which a firm finds out about. It calls on its technology to produce a form that is then sold to the customer
5. A software company is developing an update to a specific app for online shopping. The company has extensive experience with its target through previous product launches. Even if there are minor faults with the app, these can be quickly remedied after launch without significant negative customer response. Speed to market is critical. The company is seeking customer reaction to the improved features and functionality of the new app. What market reasarch approach would yuo recommend?
A) Factor analysis
B) Test marketing
C) Focus group
D) In-house alpha testing followed by beta testing
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: D |
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