GCCC SCMP

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GCCC Strategic Communication Management Professional Sample Questions:

1. A corporate communication team is working with an agency to redesign a company's external website.
Leadership has agreed to a project budget, timeline, and scope. The redesign is underway, and the investor relations department has repeatedly requested several features that were not included in the initial plan but would significantly enhance the site for investors. Which of the following would be the BEST way to address the requests?

A) Go to leadership to outline the new investor relations features and benefits of the site and request additional budget and time.
B) Schedule a regular meeting with investor relations to review how out-of-scope project requests, including costs, will be handled.
C) Bring in an account manager from the agency to develop a plan to solve the needs of investor relations and still achieve the project goals.
D) Make it clear to investor relations that the requested features will delay the website launch and cause a budget increase.

2. At a recent seminar, an executive of a high-profile social media company gave a persuasive presentation about the future of their social media app for business use. The data included were: it reaches 41% of all 18- to 34-year-olds on any given day; with a geographic filter applied, it is typically seen by 40-60% of daily users within the national audience; 58% of college students would likely purchase a brand's product or service if they saw a coupon on the app; brands are charged an average of $75,000 a day to advertise on it. The organization's products and services are designed to serve the needs of the 40- to 60-year-old segment of the market. The marketing department has already allocated their budget for the year to other channels. The CEO wants to adopt this new technology. What is the BEST way to counsel the CEO?

A) Advise that the social media app is not a good fit and it will not deliver a good return on investment (ROI) for the company.
B) Counsel the CEO that the budget is already allocated for the year and the app cannot be implemented this year.
C) Revisit the communication plan with the aim of finding opportunities to start implementing activity on the social media app as soon as possible and educate the organization on the strategic application of new media to reach a wider audience.
D) Reallocate budget to accommodate piloting the social media app, then give the executive team a leading business publication featuring new media case studies so they can learn how other businesses are making use of new media.

3. After attending a local seminar about evolving communication practices, the communication manager is inspired to share some of the speaker's tips on his professional blog. When is it necessary to cite the speaker in the blog?

A) It is not necessary to cite the speaker because the blog and everything in it is the communication professional's intellectual property.
B) When sharing the speaker's ideas.
C) When the speaker pays for mentioning her name on the blog.
D) It is not necessary to cite the speaker if rephrasing the speaker's information in one's own words.

4. To lower the risk of damage to reputation, a proper crisis communication strategy MUST:

A) focus on crises common to the industry of the organization and the media management plan.
B) consider cultural, human, safety, organizational and technical factors, and take into account all company stakeholders.
C) focus on signal detection, preparation and prevention, damage containment, business recovery, and analysis to elicit learnings.
D) prepare for a broad range of crises and the financial, organizational, and technical factors.

5. What is the difference between a communication strategy and a communication plan?

A) It does not matter which term is used as long as the document considers both internal and external communication.
B) They are the same, and the terms are interchangeable.
C) A strategy is a more focused document that outlines the communication for a specific project or initiative; a plan is a more comprehensive document with in-depth considerations and analysis.
D) A strategy supports communication for an organization or a significant initiative or issue; a plan has less analysis and generally focuses on deliverables and a work plan.

Solutions: