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Salesforce AP-214 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Automation and Optimization | - Performance measurement
|
| Topic 2: Cross-Channel Journey Design | - Journey Builder configuration
|
| Topic 3: Email and Messaging Execution | - Email Studio operations
|
| Topic 4: Marketing Cloud Core Architecture | - Data management and integration
|
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
1. In which section can you define fatigue rules to restrict a user from being recommended same content multiple times
A) Einstein copy insights
B) Einstein engagement scoring
C) Einstein content selection
2. Benefit of IS(advanced real-time personalization across various channel, unified customer profile) ----
A) Understand, decide act
B) Listen, Understand , Act
3. How often are the Einstein Engagement Scoring scores updated for Email?
A) Monthly
B) Hourly
C) Weekly
D) Daily
4. How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly
A) daily
B) Biweekly
C) monthly
D) hourly
5. What happens when a paused journey is resumed?
A) Wait durations start over for each contact
B) All contacts who were in Wait steps immediately proceed to the next activity
C) Wait durations are extended by the length of time the journey was paused
D) Users can choose whether or not to extend Wait durations by the length of time the journey was paused
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: A | Question # 5 Answer: D |
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