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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Email Marketing Operations | - Content and campaign execution
|
| Automation and Journeys | - Journey Builder fundamentals
|
| Compliance and Security | - Privacy and regulatory compliance
|
| Subscriber and Data Management | - List and data management
|
| Analytics, Reporting, and Optimization | - Optimization and troubleshooting
|
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
Question #1
A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts, and 75,000 mobile subscribers.
Why would the total contact count be less than the total number of contacts from all data sources?
A. Only active email subscriber is counted.
B. Synchronized contacts are only counted after sending
C. There are overlapping contacts in each of the channel
D. Mobile subscribers are not counted as contacts.
Question #2
What are entry source types for Journey Builder?
A. Data Extension, Salesforce Community, GA360, Email List
B. Data Extension, Email List, API Event, Date Based Event
C. Data Extension, Audience Studio, API Event, Date Based Event
D. Data Extension, Cloud Pages, Email List, API Event
Question #3
A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.
Which solution should the admin suggest?
A. Google Analytics 360
B. Parameter Manager
C. AMPscript for Marketing Cloud
D. Marketing Cloud Connect
Question #4
Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build.
Where should their Marketing Cloud admin set up permissions to allow REST authentication?
A. Data Management
B. Salesforce Integration
C. Security Settings
D. Installed Packages
Question #5
Northern Trail Outfitters wants to add new data extensions containing customer purchases to their Marketing Cloud account Which value should link these new data extensions in Data Designer to the existing contact records?
A. Subscriber ID
B. Unique Contact email address
C. Primary key
D. Unique Contact Identifier
Solutions:
| Question #1 Correct Answer: C | Question #2 Correct Answer: B | Question #3 Correct Answer: B | Question #4 Correct Answer: D | Question #5 Correct Answer: D |
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