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Google Display Exam Practice Test Sample Questions:
1. Lily has created a display campaign to help support her consulting business. She wants to create more display ads based on themes and templates. Which Google AdWords tool will she use to accomplish the task?
A) Conversion optimizer
B) Display ad builder
C) Keyword tools
D) My Change History tool
2. Who is most concerned with ensuring their message reaches their target audience, while
maintaining control of where their brand appears?
A) Campaign advertiser
B) Direct response advertiser
C) Brand advertiser
D) Display advertiser
3. Martha has launched a new business that sells used computer books online. She wants to use Google AdWords to help brand her company and introduce her company to new users. Which one of the following Google AdWords approaches would be best for Martha?
A) Target the right region and language of her business.
B) Use keyword insertion to make her ad more relevant to a diverse audience.
C) Create keywords for unadvertised parts of her Website.
D) Use a cost-per-impression campaign.
4. Sally has multiple campaigns for her company's products in Google AdWords. She wants to see and edit the details of all the ad groups in her AdWords account. Which one of the following approaches is the best choice for Sally to see and edit details of all the ad groups in her AdWords account?
A) Sally can see all of the Ads from the online campaigns page, but she can only edit the ads one at a time.
B) Sally should use the Ad groups tab from the Active Campaigns tab of her account.
C) Sally should use the Ad groups tab from the All online campaigns page of her account.
D) Sally should use the downloadable AdWords editor for this feature.
5. According to Google, there are three primary benefits of YouTube for users and marketers. Which one of the following is NOT one the primary benefits for users of YouTube as stated by Google?
A) Access to the largest inventory of professional and user-generated videos in the world
B) Ability to engage with a massive community that is already interacting with the content
C) Online presence to sell items in an auction-style format using Google Checkout
D) Opportunity to participate on multiple platforms, allowing portability of content
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: D | Question # 4 Answer: C | Question # 5 Answer: C |
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