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Google adwords-search Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Ad Creation and Assets | - Ad extensions (assets)
|
| Search Campaign Fundamentals | - How Google Search Ads work
|
| Keyword and Audience Targeting | - Keyword match types
|
| Bidding and Budget Management | - Budget optimization
|
| Measurement and Optimization | - Optimization techniques
|
Google Search Advertising Advanced Exam Practice Test Sample Questions:
Question #1
You are a Google AdWords consultant for your company and you'd like to do conversion tracking.
How do you participate in the Google AdWords conversion tracking?
A. Through your Google AdWords account you'll choose Reporting, Edit Settings, and then check Customize tracking indicator.
B. You'll compare your Google AdWords traffic to your site with the number of sales, signups, or other conversion targets, to determine your conversions.
C. Through Google AdWords you'll enable conversion tracking through your Home tab and Track Conversions.
D. You must add the Google AdWords conversion tracking code to your website's HTML code.
Question #2
What is the relationship between a client's paid result (an advertisement) and a client's organic search result?
A. The better the organic search result, the higher the ad will be posted in order of paid result s.
B. When organic search results are good (on the first page of results), the corresponding advertisement will cost less to display.
C. The higher the budget for the paid result (the advertisement), the higher the organic search result would be.
D. There is no correlation between paid results (the advertisements) and organic search result s.
Question #3
You are a Google AdWords consultant for several clients in your city. One of your clients has asked you to create a report for them that will show where their ads have appeared in the Google Content Network. What report will you create for this client?
A. Placement Performance Report
B. Reach and Frequency Report
C. URL Performance Report
D. Geographic Performance Report
Question #4
Google AdWords has many categories of items and services for sale which they do not allow for advertisement. Which of the following items is NOT permitted to be advertised on Google AdWords?
A. Political ads
B. Cars
C. Puppies
D. Cigars
Question #5
How many accounts can be edited using Google AdWords Editor at a time?
A. 2
B. 5
C. 4
D. 1
Solutions:
| Question #1 Correct Answer: D | Question #2 Correct Answer: D | Question #3 Correct Answer: A | Question #4 Correct Answer: D | Question #5 Correct Answer: D |
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