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Google adwords-reporting Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Search Advertising | 20-30% | - Keyword Matching - Performance Optimization - Ad Creation - Bidding and Budgeting |
| Topic 2: Video Advertising | 15-20% | - Bidding and Targeting - Video Ad Formats - YouTube Strategy |
| Topic 3: Display Advertising | 15-25% | - Audience Targeting - Display Network Strategy - Ad Formats - Bidding Strategies |
| Topic 4: Optimization | 15-20% | - Budget Optimization - A/B Testing - Performance Diagnosis - Bid Strategy Adjustments |
| Topic 5: Measurement and Reporting | 20-30% | - Data Interpretation - Conversion Tracking - Campaign Performance Analysis - Reporting Tools - Google Analytics Integration |
Google Reporting and Analysis Exam Practice Test Sample Questions:
Question #1
You've been running Google AdWords advertisements for your business for the past six months. You're ready to improve your performance and you'd like to see data on low and high performing ads. Which of the following reports will best help you in this instance?
A. Keyword performance report
B. Account performance report
C. Ad performance report
D. Placement performance report
Question #2
Which of the following report types displays the age and gender of visitors?
A. Demographic Performance
B. Ad Performance
C. Placement Performance
D. Campaign Performance
Question #3
Larry has configured a custom report in Google Analytics for his client. Larry can see the report fine on his laptop, but his client cannot. Upon further investigation, Larry learns that his client is using Linux, whereas he is using Windows Vista. Both Larry and his client are using Firefox. Of the following, which one do you suspect is the problem for Larry's client?
A. Larry's client won't see the report as the report exists on Larry's computer, not the client's computer.
B. Larry's client is using Linux.
C. Larry's client has an outdated version of Firefox.
D. Larry's client doesn't have adequate permission to view the report.
Question #4
All of the following are the best practices for using Website Optimizer except for which one?
A. Test pages
B. Website layout
C. Conversion pages
D. Test content
Question #5
Jen has created six advertisements for her business. She really likes all of the ads and wants them to rotate in order as she shows them in Google AdWords. How can Jen configure the ads to rotate?
A. Jen can configure the ads to rotate by editing the Advanced Settings from her campaign's Opportunities tab.
B. Google AdWords doesn't rotate the ads but optimize the ads to serve higher performing ads more often than ads that don't perform as well.
C. Jen can configure the ads to rotate by editing the Network Settings from her campaign's Settings tab.
D. Jen can configure the ads to rotate by editing the Advanced Settings from her campaign's Settings tab.
Solutions:
| Question #1 Correct Answer: C | Question #2 Correct Answer: A | Question #3 Correct Answer: B | Question #4 Correct Answer: B | Question #5 Correct Answer: D |
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